![]() ![]() In his new position, Matthews planned to bring a new slate of titles to the group to replace some of the long-running and, by then, old-fashioned titles. Look and Learn, however, was a fresh idea from Matthews, who had been with the firm since 1938, gaining experience at every editorial level before being promoted to the company’s board of directors. Look and Learn was the brainchild of Leonard Matthews, the Director of Juvenile Publications at Fleetway Publications, the London-based publisher whose story papers and comics had entertained children for over seventy years. ![]() For the next twenty years and over a thousand issues, Look and Learn entertained as it educated and is still remembered fondly by parents and grandparents. Look and Learn, as the new paper was called, was bright, spirited and fun, a weekly for the new generation of children who had grown up in the austere years after the war. ![]() Half its pages were printed in full colour and the paper was beautifully illustrated by some of the best artists of the time. Its 24 pages contained a wide range of articles on history, nature, literature, astronomy and art. In January 1962, a brand new paper arrived in newsagents around the UK and across the world. Steve Holland, our honorary archivist, has written a detailed history of Look and Learn, ![]()
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